December 2012 - Scott Wright Webb

Homogenized?

We assume that television and the Internet have homogenized society, while the opposite is true. People of like mind flock together like geese flying this direction or that, regardless of the season. Waffle House at 2am? It’s all the same people. Four different churches on the same intersection siphon their own like minded from the

The Devil on Facebook

I’ve noticed that some of my friends on Facebook post comments regarding this or that activity of the devil, plus the detailed comments of their friends regarding an actual full-blooded devil. Honestly, I’m struck by the fact that educated, intelligent people factor the devil as still roaming the world, seeking whom to devour, a devil

Lunch in the Hands of a Twelve Year Old

Years ago, I worked at a newspaper where the publisher pointed out, that for all the effort going into producing a quality news product, the finished result was placed into the hands of a 12 year-old carrier for delivery. I’ve considered this same concept when it comes to where I buy my food. We tend

My Mother’s Knee Replacement

True story. I visited my parents a few months ago only to discover my 81 year-old mother limping. She said her doctor told her she needed knee-replacement surgery, which is covered under Medicare. She did not want her knee replaced even though it was slowing her down. My father, who likes to get-about fast, had been

Random Health Screenings

This is your brand new car (below) and somebody just took your keys and drove-off in it, 100-percent legally. This happened to my client recently. He is mega-smart, works out, does yoga, is super healthy. A random health screening at his office turned up a low reading on his white blood cell count. This

Hospital Safety/Marketing Continued

One other aspect of hospital marketing is the demands of the patient. I worked with an emergency room doctor who complained that his patients sometimes demanded a certain prescription by name. I asked him what he did. He said that studies show that “patients feel their emergency room visit is not complete” unless they

Hospital Safety?

http://www.hospitalsafetyscore.org/ My cousin posted this on Facebook. I think this is interesting that people are tracking and publicizing this, however, we must have CONTEXT! We assume any hospital provides exceptional safety procedures. The “context” I will briefly discuss is MARKETING. For, hospitals must have customers, due to competition between hospitals. This would be considered

Client with Migraines

It’s been noted that 10,000 hours practice is the benchmark for becoming an expert at anything. Colon hygienists are a tiny, tiny slice of the general population, but are witness to a critical social element. Plus, a colon hygienist is on the back-end of a feedback loop between a doctor and their patient. In other